In the major marketing, the students deepen current Know-How from Marketing and Sales. The students systematically learn the central aspects of a modern and customer-oriented corporate management in a mixture of lectures, exercises and case studies. The students benefit from both the long lasting practical experience of our lecturers and the constant integration of practitioners into the lectures.

Occupational Image and Chances on the Job Market

Potential job roles for graduates open up in the field of producct management, key account management, customer management, distribution and sales, market research, marketing strategy and international marketing.

In marketing, sales and customer service exists a broad variety of attractive job entry positions. The importance of professionally creating the interaction with customers raises throughout all industries. The major marketing systematically prepares young potentials for taking over management positions in these areas.

Structure

• Module M1: Market-oriented Business Management and Distribution Management
  Introduction into market- and customer-oriented corporate leadership through marketing communication and distirbution management
• Module M2: Market Research Marketing Strategy
  Implementation of a real market research project by means of the conceptual marketing research process; Development of marketing strategies by means of case studies
• Module M3: Marketing Performance- and Innovation-Management
  Definition of the price-performance ratio of new products based on the consumer beahviour respectively the buyer behaviour of companies
  Project Seminar Marketing
  Development of marketing- and sales concepts for real practical problem in co-operation with an industrial enterprise
• Elective Modules
• Deepening of selected current aspects of marketing and sales in lectures, as for instance International Marketing, Online Marketing, Non-Profit Marketing or Social Skills in Sales